product lifecycles are getting shorter and shorter – 6 recommendations Product lifecycles are getting shorter and shorter. As a result, innovation is much more than an opportunity. It is today, and will be increasingly into the future, a necessity for survival. At the same time, innovation is not at all well undersood by many businesses. […]

product lifecycles are getting shorter and shorter – 6 recommendations Product lifecycles are getting shorter and shorter. As a result, innovation is much more than an opportunity. It is today, and will be increasingly into the future, a necessity for survival. At the same time, innovation is not at all well undersood by many businesses. It is approached in an ideal manner by even fewer businesses. In addressing this, I recommend, among other things, the following. if it ain’t broke – fix it Onetime Australian Prime Minister, John Howard, said –‘if it ain’t broke, don’t fix it’. I would argue that while these words were always moronic, in 2016, they are a recipe for financial collapse. Innovation should be an ongoing process. Development of the second generation of a product needs to begin before the first is launched. The cost of innovation in developing the second generation is best born…