there are so many things more important than short term profits No, this article does not put forward an entirely moral argument, but morals and ethics are important on many levels. Acting ethically can be a sustainable competitive advantage. Acting morally and ethically can also – attract better staff, help to retain staff, motivate staff, […]

there are so many things more important than short term profits No, this article does not put forward an entirely moral argument, but morals and ethics are important on many levels. Acting ethically can be a sustainable competitive advantage. Acting morally and ethically can also – attract better staff, help to retain staff, motivate staff, and make the owners of the business feel better about themselves. It can even help to attract and hold investors – with a higher tolerance to profit and market fluctuations. To the moral question! I find it distressing that business in Australia and around the world, along with politicians and the community at large, will most often put forward the economic argument before they have considered the moral or ethical argument. Consider: The reaction to the federal Labor Government’s banning of live cattle exports to Indonesia in response to media reports regarding the treatment of…