many advertising agencies will struggle with adblocking Software designed to block advertising from appearing on websites is becoming increasingly common. There was a 69% growth in adblocking between 2013 1nd 2014, and all indications are that this growth has continued. In some countries, in 2016 adblocking has grown by 134%. In some countries, 24% of […]

many advertising agencies will struggle with adblocking Software designed to block advertising from appearing on websites is becoming increasingly common. There was a 69% growth in adblocking between 2013 1nd 2014, and all indications are that this growth has continued. In some countries, in 2016 adblocking has grown by 134%. In some countries, 24% of the population are now using adblocking technology. Businesses with business models dependent on website advertising revenue have been addressing this by way of technology. But of course, as fast as they develop technology to counter adblocking software, the faster the adblockers develop new software. It is apparent that both sides will continue this battle, and only time will reveal the outcome. For now, it would appear that adblocking is here to stay. At the same time, the trend towards online advertising continues with increasing speed. So – how can advertisers address these conflicting trends? Some…