opportunity 1 of 150 This is the first in a series of articles addressing the opportunities that marketers should be considering if they are truly committed to maximising the return on their investment in marketing. In my humble (or perhaps not so humble) view few things stifle good marketing, and indeed good business more than […]

opportunity 1 of 150 This is the first in a series of articles addressing the opportunities that marketers should be considering if they are truly committed to maximising the return on their investment in marketing. In my humble (or perhaps not so humble) view few things stifle good marketing, and indeed good business more than the blind adherence to ‘conventional wisdom’ – and there is so much ‘conventional wisdom’ out there. Indeed, this publication will, over the next 12 months, address 150 common marketing myths – many of which might readily be considered ‘conventional wisdom’. Consider foe example: Marketing is a synonym for advertising. This is a common myth and one that costs businesses a fortune, year in and year out. Advertising, is not only a small part of marketing, but as Zara, Rolls Royce, Krispy Kreme, Tesla and many other have clearly demonstrated many great businesses have been built…