opportunity 8 of 150 So many business people, and indeed so many marketers I talk to, develop strategy without understanding the basics. Many do not understand the basics of strategy, and many more do not understand the basics relating to the people they are trying to influence. Herein lies an opportunity. It is well established […]

opportunity 8 of 150 So many business people, and indeed so many marketers I talk to, develop strategy without understanding the basics. Many do not understand the basics of strategy, and many more do not understand the basics relating to the people they are trying to influence. Herein lies an opportunity. It is well established that consumers move through a process before making a significant purchase. That process might involve – identification, research, liking, preference, purchase and rationalisation. Very often, central to the identification, research and liking stages in this process is problem solving. Understanding problem solving can, therefore, be important for marketers. There are essentially two types of problems: Well defined, with a clear beginning and end (what car should I buy?) Ill defined, with an ambiguous beginning and end (how do I live a happy life?) Human beings use a number of problem solving strategies from the very…