opportunity 25 of 150 Six underlying consumer needs present significant opportunities for businesses and brands. These six needs, not well understood by consumers themselves are – certainty, variety, significant, connection, growth and contribution. We are motivated by different things, but at the centre of many of these motivations is growth. People who are motivated by […]

opportunity 25 of 150 Six underlying consumer needs present significant opportunities for businesses and brands. These six needs, not well understood by consumers themselves are – certainty, variety, significant, connection, growth and contribution. We are motivated by different things, but at the centre of many of these motivations is growth. People who are motivated by money want to be richer today than yesterday. People motivated by knowledge, want to know more tomorrow than they do today. People who are motivated by fitness might want to be able to jog further today than yesterday, and people motivated by sex might want better sex next week than this week. Whatever they are motivated by, there are few people who do not want to grow, move forward – be better today than yesterday, or bigger and faster tomorrow than today. This is a basic human need and, as such, drives consumer behaviour. As…