opportunity 31 of 150 Marketing is the business of managing human behaviour to achieve behavioural outcomes that facilitate commercial objectives. As such marketing cost efficiency cannot occur without an understanding of ‘how’ and ‘why’ consumers do what they do. This series of articles will provide helpful insights into how consumers think and respond. I have […]

opportunity 31 of 150 Marketing is the business of managing human behaviour to achieve behavioural outcomes that facilitate commercial objectives. As such marketing cost efficiency cannot occur without an understanding of ‘how’ and ‘why’ consumers do what they do. This series of articles will provide helpful insights into how consumers think and respond. I have a new product you have never seen before. It is called a BLAP. How much is it worth? How much would you pay for it? I have the next generation of smart phone with 50 more features you have not seen before but which will solve a whole host of inconveniences you currently experience. How much would you pay for it? I am offering a return trip to Mars taking 3 weeks, with a week on the planet in a specialised tent. How much would you pay for it (assuming you have the courage to…