opportunity 39 of 150 Psychology is the business of understanding and influencing human behaviour. It is through psychology that we understand human behaviour, and it is with that understanding that we are in a position to influence that behaviour. Psychology lies at the heart of great marketing. Understanding why consumers do what they do, and […]

opportunity 39 of 150 Psychology is the business of understanding and influencing human behaviour. It is through psychology that we understand human behaviour, and it is with that understanding that we are in a position to influence that behaviour. Psychology lies at the heart of great marketing. Understanding why consumers do what they do, and how we can make them do what we need them to do, is central to effective and cost efficient marketing. How important is the mindset of a consumer? More important than most realise? A recent study in the United States considered two groups of patients in hospitals, all of whom had just endured hip replacement surgery. The two groups received the same painkiller, in the same quantity, to address the after effects of this very painful operation. What differed between the groups was the administration of the painkiller as follows: Group 1 – administered by…