opportunity 40 of 150 Psychology is the business of understanding and influencing human behaviour. It is through psychology that we understand human behaviour, and it is with that understanding that we are in a position to influence that behaviour. Psychology lies at the heart of great marketing. Understanding why consumers do what they do, and […]

opportunity 40 of 150 Psychology is the business of understanding and influencing human behaviour. It is through psychology that we understand human behaviour, and it is with that understanding that we are in a position to influence that behaviour. Psychology lies at the heart of great marketing. Understanding why consumers do what they do, and how we can make them do what we need them to do, is central to effective and cost efficient marketing. How important is ‘context’? Few things are more important! I stand, 6 foot 2.5 inches (and I am stuck in 1960s – still thinking in feet and inches). When I walk around the streets of my home town Perth few would look at me and say ‘he is tall’. On the other hand, the first time I visited Southern China, in the 1980s I was continually stared at because of my height (or at least,…