opportunity 42 of 150 There are so many opportunities that business can, and should, consider when developing a marketing strategy. In my experience, most of these opportunities are ignored or at the very least not given the consideration they deserve. Many of these opportunities require an understanding of people and what makes them do what […]

opportunity 42 of 150 There are so many opportunities that business can, and should, consider when developing a marketing strategy. In my experience, most of these opportunities are ignored or at the very least not given the consideration they deserve. Many of these opportunities require an understanding of people and what makes them do what they do. Have you considered the power of fear? It has been said, often without much tangible evidence, that there are two principle driving forces in life: Love (the upside) Fear (the downside) Love, the upside, relates to what one can gain from a behaviour, while fear, the downside, relates to what might be lost as the result of a behaviour. But, which is stronger – love or fear? Behavioural economist Dan Ariely has studied this issue in detail. In one experiment he employed two groups of people to sell a product, as follows: Group…