myth 59 of 150 There are so many basic principles, that can be readily applied in marketing a product, service, business or brand, which are often overlooked. For example, there is potential in driving sales by solving problems. A fellow I shared a couple of pots of tea with last week was telling me of […]

myth 59 of 150 There are so many basic principles, that can be readily applied in marketing a product, service, business or brand, which are often overlooked. For example, there is potential in driving sales by solving problems. A fellow I shared a couple of pots of tea with last week was telling me of a simple invention an associate of his had come up with, and amassed a substantial fortune from. A building technology, the invention was simple, inexpensive, and in high demand. The fellow telling me the story also lamented the fact that he had not come up with an invention that would make him mega wealthy. He commented, “I wish I could come up with something that could make be rich”. Over recent years, I have had many such discussions with many very capable people, and each time I have suggested to them that they were approaching…