opportunioty 60 of 150 There are so many basic principles, that can be readily applied in marketing a product, service, business or brand, which are often overlooked. For example, there is potential in driving sales by putting the product first. When is the last time a commercial, press release, website – or, indeed, any other […]

opportunioty 60 of 150 There are so many basic principles, that can be readily applied in marketing a product, service, business or brand, which are often overlooked. For example, there is potential in driving sales by putting the product first. When is the last time a commercial, press release, website – or, indeed, any other form of promotion drove conversion rates, repeat business rates or referral rates? They never have! When is the last time the price of a product was the cause of conversion, repeat business or referral rates? Price might facilitate a purchase but it never caused one to occur – any more than the method of distribution did. The fact is – the key to conversion rate maximisation, referral rate maximisation, and repeat business rate maximisation is the product! Indeed, the key to maximising the return on investment is: the product the branding of that product Marketers…