opportunity 64 of 150 There are so many things to attend to in business. Each and every day tends to be filled with an ever-growing range of tasks, responsibilities and priorities. Because of this, so many opportunities that have the potential to deliver so much value are overlooked. Consider, for example, recognising that service is […]

opportunity 64 of 150 There are so many things to attend to in business. Each and every day tends to be filled with an ever-growing range of tasks, responsibilities and priorities. Because of this, so many opportunities that have the potential to deliver so much value are overlooked. Consider, for example, recognising that service is part of the product. Many businesses treat their product and the service that surrounds it as separate issues. Many seem to take the approach that, if one is excellent, the other can be less than excellent. There is a real opportunity for businesses to view service as part of the product. The reality is that the customer or client is generally buying, and always paying for, both. The customer is buying the whole package and has expectations in terms of both product and service. What is more, both the product and the service impact on…