opportunity 67 of 150 Effective marketing involves much more than creating clever advertising. There are many other opportunities that are overlooked because they are less talked about and less understood. This is despite the fact that many of these opportunities are less expensive than advertising, and can actually reduce the need for advertising. Consider the […]

opportunity 67 of 150 Effective marketing involves much more than creating clever advertising. There are many other opportunities that are overlooked because they are less talked about and less understood. This is despite the fact that many of these opportunities are less expensive than advertising, and can actually reduce the need for advertising. Consider the proposition, for example, that people no longer believe the claims made in advertising about service. How many advertisements have you seen, and how many commercials have you seen or heard, that promised good service? We have all seen thousands of such advertisements and commercials! How often have you believed the promises of superior service made in advertising? I will bet that, in most cases, the claims made did not even register. Consequently, they were never going to be believed. The fact is – any business can claim to offer superior service – and many make…