opportunity 68 of 150 Effective marketing involves so much more that creating clever advertising. There are so many other opportunities that are overlooked because they are less talked about or less understood. This is despite the fact that many of these opportunities are less expensive than advertising and can actually reduce the need for advertising. […]

opportunity 68 of 150 Effective marketing involves so much more that creating clever advertising. There are so many other opportunities that are overlooked because they are less talked about or less understood. This is despite the fact that many of these opportunities are less expensive than advertising and can actually reduce the need for advertising. Consider accepting for example that service is every bit as important online as it is offline. Have you ever purchased something online and been told that delivery will cost you a small fortune and will occur anytime between 7 days and when the truck arrives? I know I have, and every time it happens, I make a mental note never to go back to that site again. Delivery times matter online, as indeed they do offline. There seems to be a view held by so many retailers in particular but not exclusively that service might…