opportunity – 70 of 150 Effective marketing involves so much more that creating clever advertising. There are many opportunities that are overlooked because they are less talked about or less understood. This is despite the fact that many of these opportunities are less expensive than advertising, and can actually reduce the need for it. Embrace […]

opportunity – 70 of 150 Effective marketing involves so much more that creating clever advertising. There are many opportunities that are overlooked because they are less talked about or less understood. This is despite the fact that many of these opportunities are less expensive than advertising, and can actually reduce the need for it. Embrace death – it happens to the best of us and, indeed, the best products. Every successful product has a lifecycle. It is born/launched, grows/sales build, matures/sells well, ages/declines and eventually dies/stop selling. And like many human beings who think they can hold on to their youth, many business people think that the good times will roll on forever. Despite the erroneous but entirely accurate statistic that 60% of everyone who was ever born is still alive – we know when a child is born, that he or she will inevitably die. The same is true…