opportunity 73 of 150 Thinking differently can be a real opportunity in marketing – and, indeed, life in general. There is certainly real potential in businesses, or at least for business people, to embrace all types of innovation. Innovation is often viewed in a very limited way, both in terms of scope and type. Many […]

opportunity 73 of 150 Thinking differently can be a real opportunity in marketing – and, indeed, life in general. There is certainly real potential in businesses, or at least for business people, to embrace all types of innovation. Innovation is often viewed in a very limited way, both in terms of scope and type. Many people limit their thinking about innovation to changes in their product offering – when there is, in fact, no area of their business to which it is not relevant. There is also limited thinking about the types of innovation that might be applied. There are many types of innovation. Among the more interesting in relation to marketing are: Product Process Business model In addition to innovating the product to drive sale, more attention needs to be given to innovating processes to cut costs, and innovating the business model to open up new opportunities (like UBER).…