leverage connections

opportunity 78 of 150 Many times I have asked the question – “Of your 2000 connections on LINKED IN, how many could you have coffee with this week? Many times I have suggested that any of those connections you cannot have a coffee with are not relationships, and have little value in developing your business. […]

opportunity 78 of 150 Many times I have asked the question – “Of your 2000 connections on LINKED IN, how many could you have coffee with this week? Many times I have suggested that any of those connections you cannot have a coffee with are not relationships, and have little value in developing your business. Some people take this philosophy to heart, so much so that they carefully vet everyone who tries to connect with them, rejecting anyone that they do not know or who, on face value, has little to offer them. Some social media users are very selective indeed about who they connect with. I understand this, but suggest that it is a less than optimal strategy. While I would never suggest that you should connect with everyone, there is real merit in casting the net wide, so long as in doing so, you also resolve to leverage…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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