opportunity 81 of 150 Embrace the Catholic Church! Well these are words this non-believer and critic of everything Catholic thought I would never say. The fact is, business people in general, and marketers in particular, can learn a great deal from the Catholic Church. Of course, those lessons have nothing to do with religion and […]

opportunity 81 of 150 Embrace the Catholic Church! Well these are words this non-believer and critic of everything Catholic thought I would never say. The fact is, business people in general, and marketers in particular, can learn a great deal from the Catholic Church. Of course, those lessons have nothing to do with religion and everything to do with branding. There are but a handful of organisations in the world that have been as successful as the Catholic Church in building and sustaining a powerful brand. It is a brand so powerful that it has defied many of the rules so often associated with effective branding. Indeed, it has survived the inquisition, an alignment with Hitler, and the molestation of small children by its staff – and much, much more. Despite this, it continues to grow. This may, in part, be related to the fear that some people have of…