opportunity 110 of 150 It has been said that consultants are like shoeshine boys. Shoeshine boys inevitably have dirty shoes, and consultants inevitably fail to do what they recommend their clients do. I am afraid that I am no different. I am going to recommend that you do not bombard social media in order to […]

opportunity 110 of 150 It has been said that consultants are like shoeshine boys. Shoeshine boys inevitably have dirty shoes, and consultants inevitably fail to do what they recommend their clients do. I am afraid that I am no different. I am going to recommend that you do not bombard social media in order to communicate your brand, despite the fact that I blog daily – which some might consider bombarding social media. As in communication for a business or product, there are four really critical issues to focus on in communicating your personal brand: The audience The message The media The packaging All communication must be tailored to the audience, and that audience must be defined as precisely as possible. The more precisely defined the market – the more customised the communication can be – saving money and driving results. The message must always reflect your personal brand. Everything…