0pportunity 113 of 150 Effective branding is the key to differentiation and minimising marketing costs, building a profile cost effectively, maximising margins, attracting the best people and getting the most out of them, and retaining the best people. The best people will seek to work for a great brand if they can. A great brand […]

0pportunity 113 of 150 Effective branding is the key to differentiation and minimising marketing costs, building a profile cost effectively, maximising margins, attracting the best people and getting the most out of them, and retaining the best people. The best people will seek to work for a great brand if they can. A great brand delivers to staff, a sense of purpose, a sense of contribution and potentially, a great deal of pride and reputation. As such, a great brand will attract and hold better people. On the other side of the equation, it takes the right people to build a great brand. It is not possible to build a great brand without an optimal culture. Central to developing the optimal culture is employing people who can and will: Embrace the brand and live it authentically every day – at work and elsewhere Contribute optimally to creating a culture that…