opportunity 117 of 150 Was it not Sonny and Cher who released and battered us all with the song – ‘It Takes Two’? I know I am showing my age, but I think it was,  and they were right! This is not only true of relationships, but also communication. Communication not only takes two people […]

opportunity 117 of 150 Was it not Sonny and Cher who released and battered us all with the song – ‘It Takes Two’? I know I am showing my age, but I think it was,  and they were right! This is not only true of relationships, but also communication. Communication not only takes two people in order to occur, it also involves two skills – giving and receiving. It has not occurred until both of these skills have been demonstrated. Someone once said that – ‘we have two ears and one mouth for a reason’. I am not sure that we have anything for a reason, but I am sure that in effective communication listening is more important than talking, writing, or printing a message. There is a school of thought that believes marketing is all about spruiking your wares and expecting your target market to respond as you want…