opportunity 120 of 150 Have you ever been kept on hold after telephoning a business or utility? The fact is, some 70% of people are put on hold when making a business call. That is not a great statistic, but a worse statistic is that some 60% of those put on hold hang up before […]

opportunity 120 of 150 Have you ever been kept on hold after telephoning a business or utility? The fact is, some 70% of people are put on hold when making a business call. That is not a great statistic, but a worse statistic is that some 60% of those put on hold hang up before talking to anyone. Making this worse still, and contributing to the high hang up rate, is the use of Messages on Hold. In addition to taking up your time and keeping you on hold, the business concerned is using that time to bombard you with advertising – advertising that I believe rarely generates sales. When I am put on hold and subjected to advertising – if I have any alternative at all – I hang up. How dare they take up my time to sell me stuff!! It is bizarre that so many callers are…