opportunity 128 of 150 Despite the fact that many cars are sold in Australia each and every day, noone in this country, or indeed any other country, has ever purchased a car. When a customer goes in to a second-hand dealership and purchases the cheapest car on the lot, they are, more often than not, […]

opportunity 128 of 150 Despite the fact that many cars are sold in Australia each and every day, noone in this country, or indeed any other country, has ever purchased a car. When a customer goes in to a second-hand dealership and purchases the cheapest car on the lot, they are, more often than not, buying a means of getting from A to B with shelter. This is the secret to the success of out of the way second hand car lots with big price starbursts on the windscreen of every vehicle. When a customer goes into the dealership to purchase a vehicle with state of the art safety technology, they are buying a means to get from A to B with shelter and safety. This has been the Volvo story for many years. The cars might be ugly, but they are dry and safe. At the other extreme, when…