opportunity 133 of 150 I hate platitudes, and in marketing, one of the platitudes I hate most is – “content is king”. As much as marketing consultants love dreaming up new ‘silver bullets’, it has been my experience that there are no silver bullets in life or marketing. Content is not ‘king’! It is people […]

opportunity 133 of 150 I hate platitudes, and in marketing, one of the platitudes I hate most is – “content is king”. As much as marketing consultants love dreaming up new ‘silver bullets’, it has been my experience that there are no silver bullets in life or marketing. Content is not ‘king’! It is people who make a living by creating content that like to tell us that content is king. The facts are, however: Content that is not read is a waste of time, effort, and money Content that is not engaging can reduce brand following Content that communicates the wrong messages can be damaging Content that fails to address key objectives can also be damaging Further, it is rare that content alone will ever be enough to achieve individual or corporate marketing objectives. Content can be an important part of a comprehensive marketing or branding strategy, but it…