opportunity 134 of 150 Much has been written about social media. Indeed, this article might just be one too many. I hope not. Most articles about social media focus on how to get your message out there. Most articles I have read fail to address the fact that two-way nature of the process and that […]

opportunity 134 of 150 Much has been written about social media. Indeed, this article might just be one too many. I hope not. Most articles about social media focus on how to get your message out there. Most articles I have read fail to address the fact that two-way nature of the process and that much of the power of social media lies in learning. I have learned a great deal by reading social media, and I am sure I am not alone in this regard. Many of us have read some excellent articles on social media – communicating ideas and facts we would never have come across if it were not for a contact, friend or connection posting it. Fantastic! Beyond this, however, social media is an excellent way of learning all about your target audience including: Who your target audience is What makes them tick What their problems…