opportunity 136 of 150 Every day, I receive numerous emails from businesses promising to generate all the leads I could possibly ever convert and service. Many of these businesses offer search engine optimisation (SEO) that will apparently result in legions of prospects coming to my website and registering their interest in understanding all that I […]

opportunity 136 of 150 Every day, I receive numerous emails from businesses promising to generate all the leads I could possibly ever convert and service. Many of these businesses offer search engine optimisation (SEO) that will apparently result in legions of prospects coming to my website and registering their interest in understanding all that I have to offer. Setting aside the obvious question here as to why a consultancy expert in generating leads through SEO would be emailing me for business, I have some real concerns with the services offered and the capacity for these services to benefit my business – or, indeed, anyone else’s business. My concerns include: Lack of knowledge about the business An absolute lack of accountability The proposition that SEO is a technical issue Not one of the businesses that promised me the world knew anything whatsoever about my business, where my clients come from, what…