opportunity 138 of 150 It is not uncommon for experts, and so-called experts, to associate success in just about anything with persistence. There is even a platitudinous quote from Calvin Coolidge highlighting the importance of persistence: ‘Nothing in this world can take the place of persistence. Talent will not: nothing is more common than unsuccessful […]

opportunity 138 of 150 It is not uncommon for experts, and so-called experts, to associate success in just about anything with persistence. There is even a platitudinous quote from Calvin Coolidge highlighting the importance of persistence: ‘Nothing in this world can take the place of persistence. Talent will not: nothing is more common than unsuccessful men with talent. Genius will not: unrewarded genius is almost a proverb. Education will not: the world is full of educated derelicts. Persistence and determination alone are omnipotent.’ This wisdom is hard to argue with. Equally important, is consistency. It is important to be persistent, but persistence in itself is not enough. It is important to be consistent in our persistence. It is important, particularly in social media to be absolutely consistent in terms of: Brand messaging Tone of voice Strategy Once the brand is defined, it is important that it is consistently applied in…