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opportunity 142 of 150 I went into an empty bank recently and walked up to the teller to close a small account. On presenting myself at the counter, I was told that I would have to take a number, stand in line, and wait to be called. When I suggested to the teller that in […]

opportunity 142 of 150 I went into an empty bank recently and walked up to the teller to close a small account. On presenting myself at the counter, I was told that I would have to take a number, stand in line, and wait to be called. When I suggested to the teller that in an empty bank, this was an absurd suggestion – she promptly closed her work station. I returned a call the other day only to find that the person I was calling was not available. The message, which was not that of the person I was calling, asked me to leave a ‘short message’. What if I wanted to leave a long message? And, given that I was returning a call, why should I now have to fit in with their message requirements? To my mind. Both of these stories highlight a habit of Australian businesses…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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