opportunity 145 of 150 Most businesses and business people now have a social media presence. Certainly, most successful businesses and business people have an active social media presence. I cannot imagine a business, or business person, who should not have an active social media presence in 2017. Further, those that do not, are doing themselves […]

opportunity 145 of 150 Most businesses and business people now have a social media presence. Certainly, most successful businesses and business people have an active social media presence. I cannot imagine a business, or business person, who should not have an active social media presence in 2017. Further, those that do not, are doing themselves a disservice. I am very active on social media, in particular, LinkedIn, Facebook, Google+ and Twitter. That said, I am not sure that I always use social media as effectively as I should, particularly with regards to focusing my time and effort on the right people. All too often, I find myself addressing audiences that are of no value to me, which is clearly a waste of time and effort – and may even do my cause more harm than good. You may have seen evidence of this. Ensure that you are focus on the…