opportunity 145 of 150 I am a big fan of Paul Keating. I often wonder if he might have been the last of the politicians who say what they think without fear of alienating large numbers of the audience. Most politicians since, and perhaps most before him, say what they believe the majority of the […]

opportunity 145 of 150 I am a big fan of Paul Keating. I often wonder if he might have been the last of the politicians who say what they think without fear of alienating large numbers of the audience. Most politicians since, and perhaps most before him, say what they believe the majority of the population, and all of their constituency, want to hear. Paul Keating once suggested that – ‘if you have no enemies, you have never done anything worthwhile’. How right he was, and is! I am often reminded of the fellow walking down the middle of the road, who was hit by cars travelling in both directions. Trying to be all things to all people is a risk. The more one tries to do it, the less any market will relate to them. In the case of social media, the situation is a little different. People who…