identify all the competition

opportunity 148 of 150 Billionaire Peter Theil, one of the founders of Pay Pal, often referred to as the most powerful man in Sillicon Valley, maintains that ‘competition is for losers’. He has written and spoken extensively on this subject. Theil’s point is that the best businesses in the world identify and own a market. […]

opportunity 148 of 150 Billionaire Peter Theil, one of the founders of Pay Pal, often referred to as the most powerful man in Sillicon Valley, maintains that ‘competition is for losers’. He has written and spoken extensively on this subject. Theil’s point is that the best businesses in the world identify and own a market. An active venture capitalist, Theil apparently only invests in start-ups that own their market – albeit a very small market. His proposition is that even if this means targeting a very small market, it is better to own that market. Eliminating the competition might involve: Addressing a very specific market Establishing a product that is truly unique Framing a product in a way that makes it unique Branding a product in a way that makes it unique Theil recommends targeting a small, very well defined market in which the product is tailored to that market…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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