remember what is remembered

opportunity 149 of 150 Think back to the last movie you saw and really enjoyed. Can you describe in detail what happened in that movie? Possibly, but almost certainly with some difficulty and with a number of inaccuracies. Alternatively, can you describe how it made you feel and what emotions you experienced while watching it? […]

opportunity 149 of 150 Think back to the last movie you saw and really enjoyed. Can you describe in detail what happened in that movie? Possibly, but almost certainly with some difficulty and with a number of inaccuracies. Alternatively, can you describe how it made you feel and what emotions you experienced while watching it? Almost certainly! Let’s get more specific. Remember the famous speech by Martin Luther King given in the shadow of Lincoln’s memorial in Washington DC in the mid-1960s? Do you remember how listening to this speech made you feel? If you have listened closely, I imagine so! Now, what year was the speech delivered, what was it called, and what key points did King make? I imagine you struggle to remember all three! We all remember hearing, and being inspired by, the words of Winston Churchill, John Kennedy, Bill Clinton and Barrack Obama, but few of…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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