don’t rely on information or education

opportunity 150 of 150 There is an oft quoted myth that most of the world’s problems can be resolved through education. While this article will not address the world’s problems, I will draw attention to the lack of evidence to support this myth and the dangers associated with embracing it. Have you ever made a […]

opportunity 150 of 150 There is an oft quoted myth that most of the world’s problems can be resolved through education. While this article will not address the world’s problems, I will draw attention to the lack of evidence to support this myth and the dangers associated with embracing it. Have you ever made a phone call while driving or held your phone while driving or, worse still, texted while driving? I will wager you have! Do you understand how dangerous this is? I will wager you do! Some months ago, I watched a video summary of an interesting experiment in which 12 teenagers, after having their driving behaviour monitored for a month, were educated in very specific terms about the perils of texting while driving. Their behaviour was then monitored over the following month. The researchers found that while these teenagers were well informed about the perils of using…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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