create habits and rituals

opportunity 151 of 150 There is a coffee shop next to a laundromat I visit and immediately across the road from the shop where I buy my weekly supplies. Each Saturday morning I leave my residence at 7.30, drive to the laundromat and deposit my washing before wandering across the road to the grocer when […]

opportunity 151 of 150 There is a coffee shop next to a laundromat I visit and immediately across the road from the shop where I buy my weekly supplies. Each Saturday morning I leave my residence at 7.30, drive to the laundromat and deposit my washing before wandering across the road to the grocer when it opens at 8.00. I then go to the café for breakfast at 8.30 where I stay and drink tea until 9.00 by which time the drier at the laundromat has done its work. Not everyone is as anally retentive or OCD as me, but we all have habits, and those habits have a significant impact on our behaviour. In this case, my habits also have an impact on the revenue earned each Saturday morning at the café, the laundromat and the grocer. All of these business benefit from my habits, which also include going…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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