0.7% – 0.8% – 0.3%

embrace the realities of retail spending 0.7% – 0.8% – 0.3% are the rates of growth in consumer spending in Australia over each of the quarters up until December 2016. The annual growth rate in retail spending to January 2017 was 3%, compared to an annual growth rate of 3.8% to January 2016. We all […]

embrace the realities of retail spending 0.7% – 0.8% – 0.3% are the rates of growth in consumer spending in Australia over each of the quarters up until December 2016. The annual growth rate in retail spending to January 2017 was 3%, compared to an annual growth rate of 3.8% to January 2016. We all know that consumer spending like consumer confidence in Australia is lower than business would like. We also know that retail spending is lower than is needed to sustain the number of shops we have today. When Amazon enters Australia in earnest in 2017/18, the pressure on retailing will become even more intense – given that in Australia, online retailing is just 7.5% of total retail spending but is likely to grow (in my estimation) to around 16% (as it is in the USA and the UK) in 4 or 5 years. Bricks and mortar retail…

New here?

Be the first to read the full article and get unlimited news access and insights!
No tags

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

TO RECEIVE CONSUMER INSIGHTS AND PRACTICAL MARKETING TIPS WEEKLY AND OTHER BENEFITS...
CLICK HERE