4 million customers waiting

devote resources to over 60s If you have time to waste, watch commercial television one night. In addition to noticing the declining quality of much of the advertising, you may also note that most commercials target and feature people under 40. You could be excused for thinking that there are very few people on the […]

devote resources to over 60s If you have time to waste, watch commercial television one night. In addition to noticing the declining quality of much of the advertising, you may also note that most commercials target and feature people under 40. You could be excused for thinking that there are very few people on the planet over 50 years of age, and even fewer over 70 years of age.  You would be excused for thinking that only young people buy. It is interesting to consider the following statistics: By 2040 there will be more people on the planet over 60 than under 60 By 2050 there will be twice as many people over 60 than under 60 The number of people over 60 will increase 2.5 times by 2050 It is true to say that in 2017 there are more people under 60 than there are over 60. However, there…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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