69% make cross border purchases

focus more on range and delivery Online retailing in Australia is growing, as it is around the world. There are those predicting that 50% of all retailing will be online by 2050. I have little doubt that this is right, and it will not stop there. In Australia, about 7.5% of retailing is online. This […]

focus more on range and delivery Online retailing in Australia is growing, as it is around the world. There are those predicting that 50% of all retailing will be online by 2050. I have little doubt that this is right, and it will not stop there. In Australia, about 7.5% of retailing is online. This is  much lower than most other OECD countries. This will change, however, and I predict that Australia will catch up with other similar countries within 5 years. The bigger issue, certainly for local businesses, however, must be the proportion of Australian online purchasing that is from sites outside of Australia. PFS research has found that some 69% of online shoppers regularly buy from sites based outside of Australia. Other research has demonstrated that as much as 40% of online purchases made in Australia are made from sites based outside of Australia. This is not good…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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