look beyond the daily newspaper The media is very good at talking about itself. Most recently, that talk has been about Fairfax, along with other newspapers publishers, and the death of newspapers in Australia and elsewhere. There is very good reason for businesses to reflect on this issue. In Australia over the last 5 years, […]

look beyond the daily newspaper The media is very good at talking about itself. Most recently, that talk has been about Fairfax, along with other newspapers publishers, and the death of newspapers in Australia and elsewhere. There is very good reason for businesses to reflect on this issue. In Australia over the last 5 years, advertising expenditure in metropolitan newspapers has declined by 16%. The current rate of decline is 5% year per year. The fact is, metropolitan newspapers may well be, as many have suggested, in terminal decline. It would seem, however, that the same cannot be said of regional newspapers where advertising revenues have grown by 27% over the last 5 years. That said, it too is now in decline at around the rate of 3.5% per annum. Frankly, I cannot understand why anyone would advertise in a printed newspaper in 2017. The current decline is, in my…