help your customers research your products When the Internet and shopping are discussed in the same conversation, the reference is most often to online purchasing, which is an increasingly important issue for all vendors. As important as online shopping is, however, online research is, almost certainly, more important. Research conducted by MineWhat.com and reported in […]

help your customers research your products When the Internet and shopping are discussed in the same conversation, the reference is most often to online purchasing, which is an increasingly important issue for all vendors. As important as online shopping is, however, online research is, almost certainly, more important. Research conducted by MineWhat.com and reported in Adweek, found that 81% of consumers undertake online research before making a significant purchase – irrespective of whether the purchase is being made online or offline. This same research found that: 60% use a search engine to find the product they want 61% read product reviews prior to purchasing These findings highlight the importance of social media in influencing purchase behaviour. It is, therefore, important for all businesses to: Monitor social media channels to find out what is being said Encourage positive reviews and social media comment Respond quickly to negative social media comment Convert…