a question of credibiity

I wrote an article last year about the ‘category killing’ behaviour of politicians. The upshot of that article was that if politicians continue to call describe each other in increasingly negative terms, eventually the mud will stick and we will see all politicians in negative terms, and the whole ‘category’, politicians, in a negative light. […]

I wrote an article last year about the ‘category killing’ behaviour of politicians. The upshot of that article was that if politicians continue to call describe each other in increasingly negative terms, eventually the mud will stick and we will see all politicians in negative terms, and the whole ‘category’, politicians, in a negative light. indeed, I would argue that this is what happens. Politics is seen as a dirty game perpetuated by less than ethical competent people. Indeed, how could we see it otherwise as both sides tell us that the other is incompetent, dishonest, misleading, etc etc.. To me this also raises an question of credibility. How credible is it that everything the conservative side of politics says is correct, or that everything the progressive side of politics says is incorrect. How credible is it that only the progressive side of politics is moral and that only the…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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