don’t talk about video, embrace it.     It is a staggering statistic that 500 million hours of video are viewed on YouTube each and every day. A subsidiary of Google, YouTube, has in excess of 1 billion active users. YouTube took years to become profitable after Google purchased it for over $1.5 billion in […]

don’t talk about video, embrace it.     It is a staggering statistic that 500 million hours of video are viewed on YouTube each and every day. A subsidiary of Google, YouTube, has in excess of 1 billion active users. YouTube took years to become profitable after Google purchased it for over $1.5 billion in 2006. It is now, however, a staggeringly profitable and rapidly growing business. What is more, it is not the only video platform. Others include Vimeo. This tells me two things: YouTube is a powerful advertising medium and, given Google’s ability to target audiences very specifically, it will increasingly take advertising market share from television and other media. Video is the fastest growing communication medium in the world today, providing significantly greater potential than words and audio alone. On this second point, it is interesting to note that 45% of Americans now watch more than an…