learn to work around ad blockers Research by Page Fair in the United States found that 74% of people who used ad blockers immediately left a website that used technology that prevented ad blocking. Worldwide, some 11% of consumers are now using ad blockers. This figure is around 24% in the United States and about […]

learn to work around ad blockers Research by Page Fair in the United States found that 74% of people who used ad blockers immediately left a website that used technology that prevented ad blocking. Worldwide, some 11% of consumers are now using ad blockers. This figure is around 24% in the United States and about the same in Australia. Further, the growth rate in the use of ad blockers is around 30% per annum. Consumers want control over what they are, and are not, subjected to. Furthermore, preventing the use of ad blockers, as some sites are now trying to do with technology, is likely to alienate visitors. The solution to the growth in the use of ad blockers is, almost certainly, not technological. The same Fair Page survey found that 77% of people using ad blockers were happy to view some advertising in some formats. The critical issue was…