Human beings tend to make a decision about whether they like or dislike someone, and whether they intend to get close to that person, within 30 seconds of meeting them. Research suggests that after the first 30 seconds, everything else is viewed through the lens established in the first 30 seconds.   If it […]

  Human beings tend to make a decision about whether they like or dislike someone, and whether they intend to get close to that person, within 30 seconds of meeting them. Research suggests that after the first 30 seconds, everything else is viewed through the lens established in the first 30 seconds.   If it is accepted that a personal brand is how an individual is viewed by his or her target audience, then the first 30 seconds is critical. This is when key views are formed. These views are primarily influenced by the individual’s PERSONALITY and POSITIONING, two critical elements of a personal brand.   An individual’s personality is where the rubber hits the road in that critical first 30 seconds. The personality, is reflected in dress and presentation; speech and language; tone and enthusiasm; eye contact and the handshake; stance and general body language; subjects of discussion and…