85 is the new 65

understand the factors behind the changes The 2016 census cost the Australian tax payer a small fortune. Despite issues with online data collection, the 2016 census results have been declared sound. They now offer a valuable resource for all businesses. Australia was once a youthful country. However, the definition of youth is changing, and changing […]

understand the factors behind the changes The 2016 census cost the Australian tax payer a small fortune. Despite issues with online data collection, the 2016 census results have been declared sound. They now offer a valuable resource for all businesses. Australia was once a youthful country. However, the definition of youth is changing, and changing fast. The median age of Australians is now 38, up by 12 months since the 2011 census. While this rise might not seem a lot, it is significant. It is interesting to note the following average ages: 1911 – 23 1966 – 28 2011 – 37 In 2016, the number of people over 85 increased by 84,000 compared with 2011. People over 85 now make up 2.1%. The number of Australians over 100 is now 3500. There are three important things about this data: What it means today What it means for tomorrow Why changes…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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