18% growth in 5 years

consider what the numbers are not telling you The 2016 census cost the Australian tax payer a small fortune. Despite issues with online data collection, the 2016 census results have been declared sound. They now offer a valuable resource for all businesses. There was a time, and it was not so long ago, that the […]

consider what the numbers are not telling you The 2016 census cost the Australian tax payer a small fortune. Despite issues with online data collection, the 2016 census results have been declared sound. They now offer a valuable resource for all businesses. There was a time, and it was not so long ago, that the indigenous peoples of Australia were considered a ‘dying race’. This view was held long after many white Australians actually wanted Aborigines to be a ‘dying race’, ignoring the facts that Aboriginal Australians are Caucasian, just like white Australians and that race is an unscientific concept. The number of Australians identifying as Indigenous, grew by 18% between 2011 and 2016. Aborigines and Torres Straits Islanders now represent 2.8% of the population. While the median age of Indigenous Australians is increasing, it remains at a disgracefully low 23, compared with 38 for Australians in general. I have…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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