16% more money

it is never that simple The 2016 census cost the Australian tax payer a small fortune. Despite all issues with online data collection, the 2016 census results have been declared sound. They now offer a valuable resource for all businesses. The 2016 census found that the median income of Australians has increased from $557 in […]

it is never that simple The 2016 census cost the Australian tax payer a small fortune. Despite all issues with online data collection, the 2016 census results have been declared sound. They now offer a valuable resource for all businesses. The 2016 census found that the median income of Australians has increased from $557 in 2011 to $662 in 2016 – an increase of 16%. This suggests that the average Australian is better off in 2016 than they were in 2011. The fact is, Australians are not really that much better off. Adjusting for inflation, the increase in the median salary between 2011 and 2016 is just 6%. But they are still better off – yes? Well some are! Research has found that: The top 20% of Australian households earn more than 49% of total household incomes The lowest 20% of Australian households earn just 4% of household incomes The…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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