deliver an excellent mobile experience In 2017, statistics pointing to the importance of ‘mobile devices in marketing’ abound. More and more research is being focused on mobile devices. Prices are being compared using mobile devices, and more and more purchasing is occurring using a mobile device. Mobile devices are also the fastest growing platform for […]

deliver an excellent mobile experience In 2017, statistics pointing to the importance of ‘mobile devices in marketing’ abound. More and more research is being focused on mobile devices. Prices are being compared using mobile devices, and more and more purchasing is occurring using a mobile device. Mobile devices are also the fastest growing platform for the viewing of advertising. It would be difficult to overestimate the importance of mobile devices in marketing in 2017, and all indications are that this importance will grow faster and faster over the next two or three years. Research undertaken by WOW Marketing highlights the importance of mobile devices in terms of customer experience. WOW found that 52% of customers surveyed in the United States were less likely to engage with a business after a poor mobile experience. It was found that: 66% were disappointed by a poor mobile experience 55% were frustrated and thought…