build your offline tribe, online I was a member of Rotary for 20 years. It was, and remains, a great contributor to communities around the world. This will not, however, be the case much longer. Rotary, like most service clubs, is dying, especially in the western world. These clubs are dying because instead of putting […]

build your offline tribe, online I was a member of Rotary for 20 years. It was, and remains, a great contributor to communities around the world. This will not, however, be the case much longer. Rotary, like most service clubs, is dying, especially in the western world. These clubs are dying because instead of putting ‘service before self’ they are putting ‘self before service’ by resisting real change. One of the changes that these clubs have largely ignored is the trend, first among younger people, and now among all people, to avoid meetings and especially lunches or dinners, in favour of ‘connecting’ online. This, in part, explains the growth of Facebook and LinkedIn. It also helps to explain the success of the few online clubs that do exist. Research posted by Joshua Paul in Socious, found that: 46% of active members on organisations say that an online community, or an…