embrace the power of email marketing A lot has been said about the diminishing effectiveness of email marketing in the B2C environment, and even more so in the B2B environment. The statistics, however, suggest otherwise. Recent research studies have variously found that: 86% of business professionals prefer to use email when communicating with customers 59% […]

embrace the power of email marketing A lot has been said about the diminishing effectiveness of email marketing in the B2C environment, and even more so in the B2B environment. The statistics, however, suggest otherwise. Recent research studies have variously found that: 86% of business professionals prefer to use email when communicating with customers 59% of B2B marketers still maintain that email is the most effective marketing tool 30% of US retailers use emails to contact subscribers regularly 80% of retail professionals nominate email as the greatest driver of customer retention 73% of millennials identify email as their preferred means of business communication These, and related statistics, suggest a number of things: Email marketing is alive and well, and potentially as effective as ever Emailing high quality databases can drive both sales and retention Young people are not the only focus of social media Email marketing still has a place…